Date of last update: October 7, 2022

Our Thoughts on Privacy

The operator of this website, namely, the Equity Engineering Group, Inc. (“E²G” or “we”, “us” or “our”), has created this privacy statement (“Privacy Policy”) in order to demonstrate its commitment to privacy. We urge you to read this complete Privacy Policy to learn the practices and procedures we follow relating to your online privacy.

What This Privacy Policy Means

This Privacy Policy will tell you the type of information that is collected about you when you use this website (the “Website”), how the information is collected, what the information will be used for, and to whom it will be given. This Privacy Policy will also explain how to limit our use of your personal information. This Privacy Policy is incorporated into and made a part of our Terms of Use and any other agreement that references this Privacy Policy or governs access to or use of the Website.

By access or using the Website, by accepting the Website’s Terms of Use, or by entering into any other agreement with us that governs access or use of the Website, you agree on behalf of yourself and any organization or company that you represent (together, “you”) that you have read and understand this Privacy Policy. Further, by accepting the Website’s Terms of Use, or by accessing or using the Website, you hereby consent to the collection and use of this information by us. If you do not agree with this Privacy Policy, do not access or use the Website.

Contact Us

The Website is the responsibility of E²G. If you have any questions about this Privacy Policy, the Website, or your use of the Website, you can contact us by e-mail at or by U.S. Mail at the Equity Engineering Group, Inc., 20600 Chagrin Boulevard, Suite 1200, Shaker Heights, Ohio 44122. You can reach us by phone at (216) 658-1093.

Information We Collect and How We Collect It

The information we collect generally falls into the following categories:

  • Information that you voluntarily provide to us, for example, your contact information and payment information.
  • Information collected through your use of the Website, for example, account activity, data collected by the servers used to operate the Website (e.g., IP addresses and device information), data collected by analytics and advertising services, data collected when you connect using or share information via social media platforms, and data collected by cookies and tracking technologies.

What Kind of Personal Information E²G Collects

Information You Submit:

Personal Information: You can visit the Website without submitting your personal information to us but you will be required to provide your personal information in order to sign up for an account on the Website (where that option is available), and to use certain other tools and features of the Website. We will collect any personal information from or about you that you choose to provide to us, which may include, without limitation, your name, physical address, telephone number, email address, and payment information. To sign up for an account on the Website, where that option is available, you may be required or given the opportunity to provide additional types of information. Any such information that you choose to submit will be collected by E²G. We will use your personal information as described in this Privacy Policy, including to set up and administer your Website account and to communicate with you.

Payment Information: We request information from you when you order a subscription through the Website. To buy subscriptions, where that option is available, you must provide your contact information (e.g., name and email address) and payment information. All purchases made using the Website must be made by credit or debit card. We do not directly access, handle, or store credit or debit card information submitted through the Site. To make a purchase using the website, you will need to provide your name and your credit or debit card type, number, expiration date, security code, and billing address. This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we’ll use this information to contact you.

Requests for Information and Support: To contact us, to request information from us, or to request support from us, you will need to provide your contact information (as discussed above) and, as applicable, the information you are interested in.

Job Applications: If you submit a resume, job application, or related materials or other information to us, we may use that information to evaluate your qualifications and consider or respond to your inquiry or application. Your submission of a resume, job application, or related information does not in any way require us to review that information or consider you for employment. To view career opportunities at E²G or to submit a job application you may be redirected to an online career portal operated by a third party. We encourage you to review any terms and privacy policies posted on that portal.

Marketing Communications: The privacy and security of your information are important to us. We give you the option of signing up to receive email updates. If you choose to register with us, we will need your name and e-mail address. We take care to protect the on-line data you submit to us when using the Website and store such information in a secure database. If you sign up or otherwise opt in to receive updates, promotions, or other communications from us, we will use your name and email address to send you E²G updates and promotional and other electronic communications. In addition to your name and email address, when you sign up or otherwise opt in to receive such marketing communications we may collect your job title, company or organization, phone number, and industry. You can opt out of receiving updates and other emails from us at any time by following the unsubscribe instructions in the application email or the by contacting us via the information in the “Opting-Out” section below. We may use third-party email providers to deliver these communications to you. Your provision of your email address for purposes of receiving such communications represents your consent to our sharing of your information with those third parties.

Other Information Collected:
  • IP Addresses and Related Usage Data: Also, some information about your server address, web browser, and computer system are transmitted to our web servers so we can operate and improve the Website. For example, we track the number of people who view each page and other information, to determine the most popular features and to refine our design and marketing efforts. We collect and store such information on an aggregated basis.

To provide the services offered at the Website, we reserve the right to collect and track:

  • Pages visited, links clicked, forms submitted, non-sensitive text entered, and mouse movements, as well as information more commonly collected such as the referring URL, browser, operating system, and Internet Protocol (“IP”) address. We use publicly available sources to approximate your geographic region and Internet Service Provider based on your IP address. We use the term “Usage Data” to refer to this information about your use of the Site that we collect. E²G’s purpose in collecting Usage Data is to better understand how E²G’s Visitors use the Site.

Social Media: The Website may allow you to connect to and share information with social media platforms and we may be required to implement cookies, plug-ins, and APIs provided by those social media platforms in order to facilitate those communications and features. We may share information that you provide us or that we may collect about your use of the Website with those platforms and that information will be subject to their privacy policies. We encourage you to review the privacy policy of any social media platform that you use in connection with the Website. In addition, by choosing to use any third-party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. We cannot control any policies or terms of such third party platform. As a result, we cannot be responsible for any use or disclosure of your information or content by third-party platforms, which you use at your own risk. We are active on social media. You may have the opportunity to comment on those social media platforms regarding us and the products we offer and/or to submit or upload related photographs and other materials. We reserve the right to post on the Website, other websites, and social media pages any comments, photographs, or content that you post on our social media pages or provide to us through social media.

Analytics: The Website uses third-party analytics tools (e.g., Google Analytics, Act-On, and FullStory) to collect and process data about your use of the Website, including when you visit the Website, URLs of the websites that you visit prior to visiting the Website and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. Our analytics providers may set and read cookies to collect this data and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Website’s structure and content. For more information on how Google uses this data, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ sites or apps. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent us from using other analytics tools and will not prevent data from being sent to the Website itself or to Google. For more information about how Google Analytics uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed below, but that may impact your use and enjoyment of the Website. We encourage you to review Act-On’s Privacy Policy. We encourage you to review FullStory’s Privacy Policy. To opt out of FullStory, click here.

Cookies and Tracking Technologies: A “cookie” is a small file sent from a web server to your browser and is stored on your computer’s hard drive when you visit certain websites. Cookies help web surfing by saving visitor preferences and other information. The use of cookies is a widespread industry standard and many websites use cookies.

Most web browsers are initially configured to accept and process cookies. You can configure your browser to refuse cookies.

The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie. By way of illustration, the types of cookies used, the types of information collected by those cookies, and the purposes for which that information are used are described below. We may combine information collected by cookies with other information we collect.

  • Operationally necessary cookies (also called essential cookies). These are cookies that are required for the operation of the Website. For example, these cookies are required to identify irregular website behavior, prevent fraudulent activity, and improve security. They also allow users of the Website to make use of its functions. Without these cookies, features and services you have requested will not be able to be provided.
  • Functional cookies. These cookies allow us to offer you enhanced functionality when accessing or using the Website. This may include to remembering choices you make, for example, remembering your preferences or settings, remembering if you reacted to something on or through the Website so that you are not asked to react to it again, remembering if you have used any feature of the Website before, remembering your username or preferences, remembering if you have used any feature of the Website before, restricting the number of times you are shown a particular advertisement, and enabling social media components. If functional cookies are disabled, various functions of the Website may be unavailable to you or may not work the way you want them to.
  • Performance cookies (also called analytical cookies). These cookies assess the performance of the Website, including as part of our analytic practices to help us understand how visitors use and interact with the Website, for example, which pages on our websites users visit most often. These cookies also enable us to personalize content and remember your preferences. These cookies help us improve the way our websites work and provide a better, personalized user experience.
  • Advertising or targeted cookies. These cookies record your visits to the Website, the pages you visit on our websites, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a particular website. E²G and its third-party advertising platforms or networks may use this information to make the Website and its content more relevant to your interests (this is sometimes called “behavioral” or “targeted” advertising and is further discussed above). These cookies are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. To find out more about interest-based ads and your choices, please visit the Digital Advertising Alliance, the Network Advertising Initiative, the Interactive Advertising Bureau (IAB) Europe,, and

A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website. Session cookies are typically deleted or removed when you exit or quit your browser application. Persistent cookies exist for a set period of time, for example, six months or one year. Each time you visit a website that has implemented a persistent cookie, that cookie will remain active until its predetermined expiration date. You can also manually delete persistent cookies as discussed above.

The Website may also use the following types of tracking technologies: web beacons (also called clear GIFs), flash cookies, and pixels (also called pixel tags). Web beacons are tiny graphics with unique identifiers that functions similar to how cookies function but, in contrast to cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store information about your use of a website and are commonly used for advertisements and videos. Pixel tags can be placed on websites or within emails to track your interactions with those websites and when emails are opened.

E²G uses cookies to keep track of your logged-in status. We reserve the right to use cookies to customize content based on the pages you have looked at. If you have any questions concerning our use of cookies, please contact us at

Do-Not-Track Signals: Due to the automatic collection of data using cookies as described above, we do not honor “do not track” requests. For this reason, your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of information using cookies and other tracking technologies.

Embedded Content: The Website may incorporate content, including feeds and scripts embedded in the Website’s code, and visible content (e.g., videos, maps), provided by third parties. In some cases, those third parties collect data about how you interact with their content. This Privacy Policy does not apply to such third party’s collection or use of your information (including Personal Data).

Information from Other Sources: We may obtain information (including personal information) from other sources and combine that with information we collect directly.

Sensitive Personal Information

E²G collects and uses the following categories of sensitive personal data:

  • gender

E²G will only collect and process your sensitive personal data where it has obtained your prior consent.

How We Use Your Personal Information

Purpose Collected and Communication with you: We will use and share information collected about you for the purpose it was collected; for example, to process and communicate with you in connection with your purchases, your requests for information, to administer E²G business activities, to provide customer support to Website users, and to provide you with information and communications that you request. If you provide us with your telephone number, we may call you regarding your use of the Website or in response to your questions or comments. We may also use the information collected about you to notify you of changes made to the Website (e.g., changes to the Terms of Use or this Privacy Policy). Promotional Communications: We send to your email address updates about new services or support requests or about a material change to this Privacy Policy or the Terms and Conditions, or to comply with the law or legal process served on E²G. Users may opt out of receiving future mailings at any time. Please see the “Opting-Out” section below for more information. Sharing Collected Information with our Suppliers: We may disclose information collected about you with our (or our affiliates’) suppliers and service providers as necessary for us to provide the Website and our products and services to you, to engage in the use and sharing of sharing information collected about you as permitted by this Privacy Policy, and as may be otherwise required or permitted by applicable law. These third parties include, without limitation, our website and software management and hosting suppliers, payment processors, shipping and freight providers, online storefront providers, support service providers, cloud storage providers, information technology security providers, marketing and public relations service providers, and email service suppliers. Evaluation and Improvements of E²G Offerings and Products: We may use and disclose information collected about you to analyze, develop, and improve the content, materials, products, and services that we provide; inform marketing and communication plans and strategies; to understand use demographics and preferences; to analyze the effectiveness of the Website; and to evaluate user needs and customize Website content. Aggregated Uses of Information: To the extent permitted by applicable law, we may aggregate personal information and other information we collect about you, and use that aggregated data for our own business purposes, including but not limited to:
  • Using IP addresses to help diagnose problems with our server and to administer the Website, to authenticate user accounts, and to gather broad demographic information.
  • Using demographic and profile data only for personalized content and statistical information and do not share those data with other companies except in ways that do not identify our users. We use these data to tailor the visitor’s experience at the Website, showing you content that we think might interest you, and displaying the content according to your preferences.
Lawful Purposes; Security; Protection of Rights: E²G may disclose information about its users if required to do so by law or to respond to subpoenas, court orders, or other legal process. We may also disclose information about users to law-enforcement officers or others if reasonably necessary to enforce its Terms of Use, to respond to claims that any posting or other content violates the rights of third parties, or to protect the rights, property, or personal safety of E2G, its users or the general public. Business Transactions: We may use the information we collect about you to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred. Consent: With your consent, we may use and share your personal information and other information we collect about you in ways not specifically described in this Privacy Policy. E²G will retain personal information for as long as it is needed for or otherwise services the purposes outlined in this Privacy Policy, subject to applicable law.


The security of our users’ information is of great concern to us. Although perfect security does not exist in any transaction process online or in stores, the Website has commercially reasonable security measures in place. Please be assured that we periodically review our security processes.

Your Choices

Opting Out

The Website provides users the opportunity to opt out of receiving communications from us at the point where we request information about the users. You can send your request by e-mail to, or by phone at (216) 658-1093, or by U.S. Mail at the Equity Engineering Group, Inc., 20600 Chagrin Boulevard, Suite 1200, Shaker Heights, Ohio 44122, in order to unsubscribe from any or all email lists.

Requesting to See Your Personal Information

Where allowed by applicable law, you may request via e-mail, U.S. Mail or telephone that we provide you with your personal information we have collected. Once you receive this information, you may request that we modify or remove any of your personal information. We reserve the right to verify your identity before sending you this information.

California Residents

Residents of California, thanks to section 1798.83 of the California Civil Code, may request, once per calendar year, from companies conducting business in California a list of all third parties to whom the company has disclosed certain personally identifiable information as defined under California law during the preceding year for third-party direct-marketing purposes.

Residents of California, pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), may have certain rights with regards to our collection of personal information, subject to potentially applicable exceptions as described in the CCPA. These rights include:

  • The right to request, once per calendar year free of charge (subsequent requests in the same calendar year may require additional fees), a list of all third parties to whom the company has disclosed personal information; the categories of personal information collected; the categories of sources the personal information was collected from; the business or commercial purposes for collecting or selling personal information; and the specific personal information we have collected about you.
  • The right to request deletion of the personal information that has been collected about you.
  • The right to correct your personal information to the extent it is inaccurate or not up-to-date.
  • The right to opt-out of the sale of personal information collected about you.
  • The right to limit our use or disclosure of your sensitive personal information to what is necessary to perform services or provide goods reasonably expected by a user.
  • The right to not be discriminated against due to your exercise of any right granted to you under the CCPA. We do not discriminate against users for exercising their applicable CCPA rights.

In your request, please attest to your being a California resident and provide a current California address for our response. California residents may exercise the above rights by submitting verifiable request to us by emailing, or calling (216) 658-1093, or by U.S. Mail at the Equity Engineering Group, Inc., 20600 Chagrin Boulevard, Suite 1200, Shaker Heights, Ohio 44122, attention: Privacy. We will respond to requests within the applicable timeframe as required under the CCPA.

In the preceding 12 months, we have not sold any personal data. In the event we begin selling personal data, this Privacy Policy will be updated to reflect that fact and you will be provided with the ability to opt-out of the sale of your personal data.

Consistent with the “How We Use Your Personal Information” section above, we collect certain categories of information, including your personal information, directly from you and in some circumstances, third parties. The categories of sources that we collect your information from in the prior 12 months includes the following:

  • Our third party services providers, including, for example, our third party analytics services providers such as Google.

If you are a California resident and under the age of 18, and a registered user of this Website, section 22581 of the California Business and Professions Code permits you to request and obtain the removal of content that you have publicly posted. Please note that your request will not ensure a complete removal of the content and that in some cases the statute may not require or allow removal even if requested.


Notice About the European Union's General Data Protection Regulations ("GDPR")

GDPR Data Subject Rights

You may have certain rights under the European Union’s GDPR 2016/679. The GDPR is a complex regulatory scheme and we do not intend to provide every detail here. We recommend and encourage you to read the GDPR and the relevant guidance provided by the applicable authorities for a fuller explanation.

The GDPR provides the right, where applicable, to (a) access, (b) correction, (c) erasure, (d) restrict processing, (e) object to processing, (f) data portability, (g) complain to a supervisory authority, and (h) withdraw consent.

Access: Where applicable, the GDPR provides you the right to confirm whether E²G has processed your Personal Data (as defined in the GDPR) and to access those data, together with certain other information including the purposes of the processing, the categories of Personal Data concerned, and the recipients of the Personal Data. Where applicable, and providing that we do not affect the rights and freedoms of anyone else, we will supply you with one copy of your Personal Data. The first copy is free. We may charge a reasonable fee for repetitive or excessive requests. Alternatively, we may refuse to comply with your request in these circumstances.

Correction: Where applicable, the GDPR provides you the rights to rectify any inaccurate Personal Data about you and, taking into account the purposes of the processing, to complete any incomplete data about you.

Deletion: In some circumstances the GDPR provides you the right to erase your Personal Data without undue delay, including when we no longer need the Personal Data for the purposes for which we collected or processed the Personal Data, if you withdraw your consent to consent-based processing, if you object to the processing of the Personal Data under certain rules of the GDPR, if the processing is for the purpose of direct marketing, and if the Personal Data have been unlawfully processed. However, the GDPR provides exceptions or exclusions to the right to erase, including where the processing is necessary for the exercise of free expression and information, to comply with a legal obligation, or to establish, exercise, or defend a legal claim.

Restrict Processing: In some circumstances the GDPR provides you the right to restrict the processing of your Personal Data, such as to contest the accuracy of the Personal Data, or where the processing is unlawful but you oppose erasure, or when we no longer need the Personal Data for the purpose of our processing but you require Personal Data to establish, exercise or defend a legal claim, and you have objected to the processing pending the verification of that objection. When processing has been restricted on this basis, we may continue to store your Personal Data. But we will process your data otherwise only with your consent, to establish, exercise or defend a legal claim, or to protect another natural or legal person’s rights, or for reasons of important public interest.

Object: If applicable, the GDPR provides the right to object to our processing of your Personal Data on grounds relating to your situation, but only to the extent that the processing is necessary for a task carried out in the public interest or to exercise any official authority vested in E²G, or for a legitimate interest pursued by E²G or someone else. If you object, we shall stop processing the Personal Data unless we can demonstrate compelling legitimate grounds to process the information that override your interests, rights and freedoms, or the purpose of the processing is to establish, exercise or defend a legal claim. You may object to our processing of your Personal Data for direct marketing purposes including profiling for direct marketing purposes. If you notify us of such an objection, we shall stop processing your Personal Data for that purpose. You may object to our processing of your Personal Data for scientific or historical research or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for a task carried out in the public interest.

Data Portability: If the legal basis for our processing your Personal Data is consent or that the processing is necessary to perform a contract to which you are a party, or in order to take steps at your request before entering into a contract, and such processing is carried out by automatic means, you have the right to receive your Personal Data from us in a structured, commonly used, and machine-readable format. But this right does not apply when its application will adversely affect the rights and freedoms of others.

Lodge Complaint: If you believe that our processing of your Personal Data infringes any data-protection statute, rule or regulation, you may lodge a complaint with the appropriate authorities responsible for data protection. If applicable, you may lodge that complaint in the European Union member state of your habitual residence, your workplace, or the place of the alleged infringement.

Withdraw Consent: To the extent that we base our processing of your Personal Data on your consent, you may withdraw that consent at any time. But your withdrawal of that consent will not affect the lawfulness of any processing we do before your withdrawal.

If applicable, you may exercise any of your rights in relation to your Personal Data by emailing E²G at; by calling (216) 658-1093; or by mailing Equity Engineering Group, Inc., 20600 Chagrin Boulevard, Suite 1200, Shaker Heights, Ohio 44122, Attention: Privacy. In relation to any request made pursuant to rights under the GDPR, we may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or exercise any of your other rights). We may also contact you to ask you for further information in relation to your request to speed up our response. We will respond to requests within the applicable timeframe as required under the GDPR.

Processing of Personal Data

We will only process your personal data for the purposes we collected it for or for compatible purposes. If we need to process your personal data for an incompatible purpose, we will provide notice to you and, if required by law, seek your consent. Our processing of your personal basis may also be required to comply with applicable law. We may process your personal data without your knowledge or consent where required by applicable law or regulation.

We may also process your personal data for our own legitimate interests, including for the following purposes:

  • To prevent fraud.
  • To ensure network and information security, including preventing unauthorized access to our computer and electronic communications systems and preventing malicious software distribution.
  • To support internal administration with our affiliated entities.
  • To conduct data analytics analyses to review and better understand employee retention and attrition rates.

You will not be subject to decisions based on automated data processing unless we obtain your prior written consent.

Transfer of Personal Data

Where permitted by applicable law, we may transfer the personal data we collect about you to the United States and other jurisdictions that may not be deemed to provide the same level of data protection as your home country, as necessary for the purposes set forth in this privacy policy. Where required by applicable law, your prior consent will be obtained for such transfers or, in the alternative, we have ensured that personal data subject to such a transfer is adequately protected through the use of contractual clauses and requirements.

Right to Complain

If you have any questions regarding this Privacy Policy, please contact E²G through the contact methods set forth in the “Contact Us” section below. If you are unsatisfied with our response, you have the right to file a complaint directly to an applicable governmental agency and/or judicial body. If you are located in the EU, you have the right to raise a concern or submit a complaint with the relevant data protection supervisory authority in your jurisdiction.


It is your responsibility to provide E²G with accurate information when submitted. If your information changes or you believe the information collected by us is no longer accurate or up-to-date, you can notify E²G through the methods set forth below in the “Contact Use” section. To the extent necessary under applicable law, E²G will take reasonable steps to ensure that personal information collected through the Website is accurate, complete, current, and relevant to its intended use.

Information From Children

We do not direct any features of the Website to children under the age of 13. Children under 13 may not register with E²G, download, install, or use any of the services available on the Website. Products and services for sale are intended for purchase by adults. By making a purchase on the Website, you agree that you are at least 13 years of age. E²G does not knowingly collect or use information from children under 13 through the Website.

E²G and this Website will:

  • NOT knowingly collect personally identifiable off-line contact information from children under the age of 13 without prior parental consent.
  • NOT knowingly distribute to third parties any personally identifiable information with respect to children under the age of 13 without prior parental consent.
  • NOT knowingly give the ability to post publicly or otherwise distribute personally identifiable contact information with respect to children under the age of 13 without prior parental consent.
  • NOT knowingly entice children under the age of 13 by the prospect of a special game, prize or other activity, to divulge more information than is needed to participate in the activity.

Changes to This Privacy Policy

We reserve the right to change this Privacy Policy at any time. All updates are effective immediately upon posting of the updated Privacy Policy on the Website. We ask that you review this Privacy Policy from time to time to ensure you are familiar with the most current version of it. Material changes will be clearly posted on the Website or otherwise communicated to you.

Contact Us

If you have questions or consents regarding this Privacy Policy, please contact us through the contact methods below:

Phone: (216) 658-1093
Mail: Equity Engineering Group, Inc.,
20600 Chagrin Boulevard, Suite 1200,
Shaker Heights, Ohio 44122,
Attention: Privacy